WWW102 - Webmaster Content II

Outline info
Last revision date Sep 30, 2019 12:43:13 AM
Last review date Nov 11, 2019 12:15:03 AM

Subject Title
Webmaster Content II

Subject Description
Students learn to accelerate their development using industry established tools and technologies. The course focuses on exposing students to a wide variety of industry accepted text editors, including Adobe Dreamweaver. Students will also focus on the use of version control tools such as Github. They will develop and publish complex and effective Web Pages and Web Sites using modern development strategies and tools. Strategic design considerations are made for Search Engine Optimization and mobile website development.

Credit Status
1 credit towards Webmaster Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Understand modern development strategies and tools .
2. Be proficient using text editors to facilitate and accelerate development.
3. Understand advanced Dreamweaver functionalities, and understand how it integrates into the Web Developer's workflow pipeline.
4. Understand how to use Github to collaborate with other developers on large-scale projects.
5. Understand how to create sites optimally for search engine traffic, and understand optimization for search engines.
6. Build and deploy mobile websites for smartphones, tablets and other devices.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Dreamweaver basics
  • Improving workflow and efficiency using Text Editors
  • Templates and Libraries
  • File manipulation
  • Server and site setup
  • Text formatting using Cascading Style Sheets
  • Advanced Layout using Cascading Style Sheets
  • Images
  • Links
  • Tables
  • Forms
  • Search Engines as a user
  • SEO concepts and implementation

Mode of Instruction
Classroom instruction and extensive hands-on experience will be provided with each participant having exclusive use of a computer, reinforced by assigned readings and assignments between classes

Prescribed Texts

Required Supplies

Student Progression and Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/about/policies/academics-and-student-services.html) or at Seneca's Registrar's Offices..

Registrar's office

Modes of Evaluation
Since this is a professional credit subject, marking standards reinforce professional practice by demanding legible, tidy work.  Written materials should be well organized and grammatically correct, with proper spelling and punctuation.  Computer assignments should be documented to the instructor's standards.  Late assignments are penalized.  For particulars, please obtain standards, dates, etc., from your instructor. 

While attendance and participation in class discussions are not formally a part of this evaluation schedule, you should be aware that absenteeism will almost guarantee your inability to achieve satisfactory grades.  Details of assignment requirements may be explained in class.  There is no formal provision for make-up tests to replace tests that you miss. 

To attain a passing grade for this subject, students must obtain a mark of 50% or higher. 

For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices. 

Grading is based on the following marking scheme: 

Assignments  100% 

Approved by: Sheri Ladoucier