TRV303 - Tourism Research and Development

Outline information
Semester
Schools offering this subject
Last revision date Sep 30, 2019 12:57:16 AM
Last review date Dec 2, 2019 12:15:24 AM

Subject Title
Tourism Research and Development

Subject Description
Tourism Research and Development involves the students in the innovative and ever-changing side of the tourism industry. The students will explore the historical and modern changes in the economy, in business models, and in state of the art tourism products. This enables the students to understand the process behind the creation of a tourism product of their choice and to critically analyze the innumerable academic and business market sources of information available. Through this course the students will develop a personalized area of interest in the field of tourism and build a portfolio of supporting theory and examples to begin bringing their interest to fruition.

A broad understanding of the industry is taught by touching on the digital economy, disruptive technologies, the peer-to-peer economy, service co-creations and data analytics. The students are empowered to re-invent and innovate the tourism industry by envisioning new possibilities of tourism, hospitality and leisure products and services. Students are active participants in the teaching process and not just passive consumers of theory, acting as points of reference to one another, enabling each other to build their ideas. In Week 6, each idea is then iteratively analyzed and refined through a dialectic process continuing until the end of the course. The students will learn to critically evaluate variant sources of formal and informal market research and academic theory related to the industry.

Credit Status
One credit in Tourism Services Management - Global Tourism Business Specialization.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Distinguish the varying types of possible tourism, leisure, hospitality and travel activities, companies and products in today’s modern economic system.

  • Examine and evaluate various forms of innovative companies and ground breaking products in the industry as they have emerged historically and in recent times.
  • Envision and predict the wide breadth of future possibilities of tourism activity and products enabled by modern technology.

2. Depict and classify the various sources of information available both through formal and informal knowledge channels and sources.
  • Perceive and assess the difference between varying academic sources defining the tourism industry and the tourism product.
  • Re-define the tourism industry through innovative potential tourism avenues.

3. Create a portfolio outlining a personal direction of interest in the tourism field.
  • Compile useful market data, academic theory and innovative tourism companies and products to support this personal direction of interest.

4. Use correct business etiquette and adhere to professional standards of dress, hygiene and grooming.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.