TRV204 - Tourism Planning and Design

Outline information
Schools offering this subject
Last revision date Jun 3, 2019 12:44:16 AM
Last review date Aug 2, 2019 12:15:16 AM

Subject Title
Tourism Planning and Design

Subject Description
With the advent of the Internet and other technologies, tours and other products are increasingly distributed directly to the public and thus are no longer wholesaled. This subject will focus on travel product suppliers, retail and wholesale intermediaries and the consumers, how and why travel products are packaged and distributed to the public. This course also addresses the internal and external booking systems utilized by tour operators, airline and industry personnel as well as the consumer. The focus is on challenging the student to investigate information and price retrieval by the use of various travel and tourism systems.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Use appropriate technologies to enhance the quality and delivery of tourism services, products, and guest experiences to measure the effectiveness of tourism operations and to participate in tourism development.

2. Apply business principles as well as basic accounting, budgeting, financial, and administrative skills to support the effective management and operation of a variety of organizations delivering tourism products and services.

3. Engage customers and apply active listening skills to assess their motivations, needs, wants, interests, expectations, and willingness to pay for tourism products, services, and total customer experiences.

4. Describe the range of tourism, travel, and hospitality occupations and the roles and inter-relationships of the various participants.

5. Promote the use and benefits of sustainable tourism and travel products and services, environmental awareness and decreased resource consumption.

6. Describe the distinction between cost and revenue centres, gross and net revenue, fixed and variable costs, supply and demand, cause and effect and their relative impact on a variety of tourism organizations’ finances.

7. Use basic industry and trade terminology as appropriate in communications with customers, colleagues, and supervisors.

8. Apply professional standards of business etiquette, dress, hygiene and grooming consistent with Hospitality and Tourism industry business standards..

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.