TCN805 - Information Architecture and Content Strategy

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Last revision date May 25, 2020 12:15:56 AM
Last review date Aug 3, 2020 12:15:04 AM

Subject Title
Information Architecture and Content Strategy

Subject Description
Students expand their skills to add value as content strategists who influence content across all touchpoints in a customer's journey. The information architect (IA) understands and influences the entire information experience, from product documentation, to UX, to marketing content and support content. The content strategist develops a strategy and plan for content creation and how a team's content will be structured and delivered to its audiences. In this course, students explore these fundamental concepts as they plan and organize content to enhance the customer experience.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify the relationship between UX, IA and CS and strategies used by technical communicators for planning and organizing information.
2. Understand content strategy in order to optimize written content across an organization.
3. Conduct an inventory and analysis of content to assess it for accuracy, usability and findability.
4. Analyze user needs through a content audit that addresses user research, content gap analysis, and business KPIs.
5. Develop a content strategy that includes a single-sourcing plan, an organizational structure, and an IA based on usability, searchability, and readability.
6. Create an information architecture for a documentation set that provides information about specific types of content including the location and relationships of the content.

Academic Integrity
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.