TCN805 - Information Architecture and Content Strategy

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Last revision date May 30, 2022 12:12:10 AM
Last review date Aug 1, 2022 12:15:03 AM

Subject Title
Information Architecture and Content Strategy

Subject Description
Students expand their skills to add value as content strategists who influence content across all touchpoints in a customer's journey. The information architect (IA) understands and influences the entire user experience (UX) ? from product documentation to marketing and support. The content strategist develops a strategy and plan for how content will be structured and delivered to a specified audience. In this course, students explore these fundamental concepts as they plan and organize a web-based content management system.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.      Identify the relationship between UX, IA and CS and strategies used by technical communicators for planning and organizing information.
2.      Conduct an inventory of content to assess the accuracy, usability, and findability of information.
3.      Analyze the customer journey through a content audit focusing on identifying business goals and re-assessing existing content.
4.      Develop a content strategy for optimizing web-based content in a content management system. 

5. Create an information architecture that aims to streamline and optimize content across a company's content management system.

Academic Integrity
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Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

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