SPM518 - Spa Marketing

Outline information
Schools offering this subject
Last revision date Jun 25, 2019 2:38:48 PM
Last review date Jun 25, 2019 2:38:48 PM

Subject Title
Spa Marketing

Subject Description
This subject introduces students to fundamental marketing concepts and the role it plays in the esthetic and spa industry. Particular focus will be placed on the 4 P's of marketing and will include branding to provide students with the skills to develop an effective marketing plan for a spa or salon.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Define marketing and the role it plays in building customer relations;
  2. Apply some bases for segmenting the market in order to create an effective positioning strategy for a product;
  3. Distinguish among the 4 P's of marketing including: Product, Price, Place and Promotion and the impact they have on the esthetics/spa business;
  4. Analyze branding strategy in relation to decisions about products and services, product lines, product mixes, and competitive differentiation;
  5. Assess the major strategies for pricing new products;
  6. Analyze the product life cycle and strategies used in each stage;
  7. Design a customer-driven marketing strategy and marketing mix for Evolutions Spa;
  8. Demonstrate the ability to accurately follow directions, both verbal and written;
  9. Demonstrate the ability to work within assigned time frames to meet deadlines.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.