SPM410 - Spa Entrepreneurship

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Last revision date Nov 21, 2017 9:06:02 AM
Last review date Nov 21, 2017 9:06:20 AM

Subject Title
Spa Entrepreneurship

Subject Description
Students will complete the key components of a business plan for a spa operation. This will include a needs assessment, market research into a potential location, customer base, marketing and financial resources required for start-up of such a business. Students will participate as sole proprietor or as a partnership in this capstone project as they examine what it takes to be a successful entrepreneur.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss examples of current entrepreneurs in the esthetic and spa industry, their companies and characteristics of successful entrepreneurs;
2. Define basic business terminology and distinguish between different types of business organizations;
3. Explain the need for a business plan and write the key components of a business plan;
4. Create a Sales Forecast, Cash Flow forecast and opening inventory order for a new spa;
5. Present the requirements of an effective location and spa layout;
6. Identify key components to marketing a spa business utilizing the 4 P's of marketing;
7. Calculate pricing strategies used in retailing;
8. Introduction to Human Relations that includes hiring, training and performance reviews;
9. Explain the various forms of technology used for business operations and marketing and how a spa can benefit from them;
10. Demonstrate the ability to accurately follow directions, both verbal and written;
11. Demonstrate the ability to work within assigned time frames to meet deadlines.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.