SIB650 - Export Marketing

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Last revision date May 25, 2020 1:48:35 AM
Last review date Jul 22, 2020 11:00:33 AM

Subject Title
Export Marketing

Subject Description
This course investigates the criteria and strategies, in a Canadian context, necessary to export products and services overseas. Exporting is a first step entry strategy within the broader framework of international marketing; consequently this course will allow students to explore the processes / systems and develop the skills required for planning the exportation and promotion of products internationally. Students will be expected to develop the skills required to provide comprehensive background knowledge, conceptual understanding and tools and strategies to help companies make informed export marketing decisions and to set companies? products or services apart from the competition.

Credit Status
One credit.

Note: This is a required subject in the Business Administration - International Business (BAB) diploma program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Choose the segmentation, targeting and positioning strategy that supports the promotion of products and services internationally.
  2. Compare market entry strategies to determine the complexities and challenges of exporting to the global marketplace.
  3. Evaluate internal and external factors to identify core competencies and competitive advantages
  4. Discuss the importance of the marketing mix and marketing communication strategies in the promotion of products and services internationally.
  5. Conduct market research to identify characteristics of the market, competitor approaches, and promotional and adaptation strategies to support the promotion of products and services internationally.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.