SIB460 - Trade Research/Market Analysis

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Last revision date May 25, 2020 1:48:15 AM
Last review date Aug 3, 2020 12:15:13 AM

Subject Title
Trade Research/Market Analysis

Subject Description
This course describes the importance of international market research and market analysis in the success of an exporting venture. Students will apply research techniques to market analysis and selection through practical experience, based on Forum for International Trade Training (FITT) recommendations and standards.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Describe the value and role of research in making international trade decisions.
  2. Assemble broad, strategic questions into a research "map" to guide the needs of international marketing.
  3. Identify steps in the international research process, manage basic stages of a research project and explore the issues surrounding metrics, including their formulation, function, analysis and strategic implication.
  4. Identify relevant information sources such as published sources, electronic database, networking, focus groups, surveys.
  5. Collect and analyze data.
  6. Use metrics in analyzing research results, demonstrate knowledge of basic quantitative methods in evaluation of marketing strategies and expenditures, as well as manage productivity.
  7. Understand and describe market intelligence, compile and maintain competitor intelligence, information and data.
  8. Apply research techniques to market analysis.
  9. Use market assessments to evaluate and prioritize export markets.
  10. Understand different stages in International Marketing process (project stages).
  11. Evaluate alternative data collection techniques in terms of methodological difficulty and cost.
  12. Present the results of research and analysis in an organized, concise and comprehensive report.
  13. Acquire skills for successful team work.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.