SCA201 - Media as an Art Form

Outline information
Schools offering this subject
Last revision date Sep 24, 2018 12:18:52 AM
Last review date Dec 3, 2018 12:15:59 AM

Subject Title
Media as an Art Form

Subject Description
Media as an Art Form introduces students to the language and structure of visual media products. "Seeing" and using visual media with critical awareness and understanding how such media work requires:

Knowledge of the structural elements of production
Awareness of the history of film's development
Learning how meaning is created and relayed through composition of image, sound, light, and motion.

EAC149 - English and Communications
MFD105 - Introduction to Design

EAC150 - College English

Credit Status
Pre-Media (Media Fundamentals) Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify components in visual compositions.
2. Recognize and identify the basic vocabulary of camera use.
3. Demonstrate knowledge of lighting systems and use of colour in cinematography.
4. Identify main elements in the creation of visual design concepts.
5. Recognize and trace uses of main editing techniques.
6. Identify aspects of sound design and their integration with visuals.
7. Understand the creation of the major modes of screen reality.

Essential Employability Skills

1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience.
2. Respond to written, spoken, or visual messages in a manner that ensures effective communication.
3. Apply a systematic approach to solve problems.
4. Use a variety of thinking skills to anticipate and solve problems.
5. Locate, select, organize, and document information using appropriate technology and information systems.
6. Analyze, evaluate, and apply relevant information from a variety of sources.
7. Show respect for the diverse opinions, values, belief systems, and contributions of others.
8. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
9. Manage the use of time and other resources to complete projects.
10. Take responsibility for one?s own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.