RTV704 - Media Issues

Outline information
Schools offering this subject
Last revision date Sep 30, 2019 12:11:05 AM
Last review date Dec 2, 2019 12:15:06 AM

Subject Title
Media Issues

Subject Description
"Specialists in the field of communication must have sound ethical and aesthetic senses and an understanding of the social, political and economic worlds in which they live if they are going to make sound and reasoned judgments on the content of a message"
(Philosophy of the School of Communication Arts, Seneca College)

The purpose of this subject, MEDIA ISSUES, is to examine some of the serious issues that will face a person working in the media. The general areas of concern are government and industry regulations and policies, advertising ethics, media ethics, entertainment trends, news reporting trends and journalism coverage, Canadian identity, media as business and media ownership and? making tough decisions. The issues are complex and not easy to handle under the daily or even hourly pressure to meet deadlines for listeners, viewers or readers. A well developed ethical approach often determines how a person handles these questions. Even though many of the issues and questions discussed in Media Issues do NOT have a solution, students will learn that understanding the various viewpoints and arguments will help them make good decisions.

Credit Status
Journalism Diploma Program
Radio Broadcasting Diploma Program
Television Broadcasting Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Demonstrate a knowledge of the major issues affecting today?s media and an understanding of the fundamentals of media ethics.
2. Demonstrate through in-class presentations, knowledge of the main and secondary issues facing those who work in the media.
3. Using established debating techniques, take part in a formal debate on current issues affecting media industries.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.