RTV511 - Radio Station Operations

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:09:20 AM
Last review date Aug 2, 2019 12:15:05 AM

Subject Title
Radio Station Operations

Subject Description
In this subject, students will be provided with an overview of the business aspects of radio including programming, sales, research, marketing, and regulatory and administrative aspects of the industry. Students will learn how commercial radio has developed and how it is operated today, and will also be provided with information on new technological and regulatory developments.

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Apply the operational methods of a commercial radio station to the operation of the campus station CSCA.

2. Demonstrate knowledge of basic concepts, approaches and techniques of the commercial radio industry specifically through the understanding of the interaction of programming, sales, research, marketing, technical, regulatory and administrative aspects of the industry through assignments and class discussions.

3. Describe how commercial radio has developed and the role of its history in the evolution.

4. Explain the concepts and direction of new technology in the evolution of radio.

5. Outline the regulatory developments, environment and the outcomes.

Note: The above Learning Outcomes are not necessarily in order of priority.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.