RTV511 - Radio Station Operations

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Last revision date Sep 30, 2019 12:12:39 AM
Last review date Dec 2, 2019 12:15:06 AM

Subject Title
Radio Station Operations

Subject Description
In this subject, students will be provided with an overview of the business aspects of radio including programming, sales, research, marketing, and regulatory and administrative aspects of the industry. Students will learn how commercial radio has developed and how it is operated today, and will also be provided with information on new technological and regulatory developments.

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Apply the operational methods of a commercial radio station to the operation of the campus station CSCA.

2. Demonstrate knowledge of basic concepts, approaches and techniques of the commercial radio industry specifically through the understanding of the interaction of programming, sales, research, marketing, technical, regulatory and administrative aspects of the industry through assignments and class discussions.

3. Describe how commercial radio has developed and the role of its history in the evolution.

4. Explain the concepts and direction of new technology in the evolution of radio.

5. Outline the regulatory developments, environment and the outcomes.

Note: The above Learning Outcomes are not necessarily in order of priority.

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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.