RTV411 - Radio Production IV

Outline information
Schools offering this subject
Last revision date Sep 30, 2019 12:10:58 AM
Last review date Dec 2, 2019 12:15:06 AM

Subject Title
Radio Production IV

Subject Description
Advanced planning, writing and producing material for broadcast is the major objective of this subject. It concentrates on the production of alternate radio programming with an emphasis on the longer non-news format both in the studio and on location. Finished programs are "aired" on various Metro Toronto radio stations. As well, all students are required to participate in the operation of Radio CSCA - the School of Communication Arts Radio Station.

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the intermediate structure and procedures by which personnel, at radio stations, prepare and execute their basic job functions. To gain this knowledge, the students will be involved in the on-going operation of the Seneca School of Communication Arts Institutional Radio station (S@Y Radio).

2. Produce, manage, host and critique a radio program based on intermediate principles and techniques.

3. Use the relationships and apply the processes to achieve the targeting, planning and preparation of broadcast material such as commercials, feature programs and announcer segments.

4. Apply the intermediate concepts and techniques of announcing and production well enough to work in an entry level position in commercial radio or related audio production.

5. Manage cataloguing and scheduling systems according to workplace practices and procedures.

6. Critically evaluate the quality of product being presented for broadcast.

7. Develop strategies for personal and professional development to enhance work performance and maintain currency with technological changes.

8. Assess current skills, knowledge and learning styles.

9. Apply skills and knowledge to new situations.

10. Identify new skills and knowledge needed.

11. Evaluate and act upon constructive feedback.

12. Manage the use of time and other resources to attain personal and/or project-related goals.

13. Create innovative strategies and/or products that meet identified needs.

14. Evaluate the validity of arguments based on qualitative and quantitative information in order to accept or challenge the findings of others.

15. Collect, analyze, and organize relevant and necessary information from a variety of sources.

16. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

17. Evaluate his or her own thinking throughout the steps and processes used in problem solving and decision making.

18. Use a variety of computer hardware and software and other technological tools appropriate and necessary to the performance of tasks.

19. Take responsibility for her or his own actions and deliberations.

20. Adapt to new situations and demands by applying and/or updating her or his knowledge and skills.

21. Represent her or his skills, knowledge and experience realistically for personal and employment purposes.

Note: The above Learning Outcomes are not necessarily in order of priority.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.