RTV335 - Sales and Marketing II

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:07:33 AM
Last review date Aug 2, 2019 12:15:05 AM

Subject Title
Sales and Marketing II

Subject Description
In this subject, a select number of students (based on marks from Sales and Marketing I), will take a 7 week advanced sales course trough the Radio Marketing Bureau Inc. This intense Correspondence course is industry standard for Radio sales professionals.

Pre-requisites: RTV 311 and RTV 325

Co-requisites: RTV 411 and RTV 511

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Explain the significance of ratings' research, group influences in marketing, principles of advertising and public relations, commercial scheduling, audience size/composition/categories, copy testing, program promotion, and station positioning at sales professional level.
2. Interpret station ratings and apply ratings' data to programming and sales decisions and conduct sales presentations.
3. Develop advanced campaigns assessment strategies such as surveys, focus groups, and campaign promotions.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.