RTV170 - Introduction to New Media

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:07:53 AM
Last review date Aug 2, 2019 12:15:05 AM

Subject Title
Introduction to New Media

Subject Description
As the worlds of online and broadcast communications continue to merge, it is critical that graduates be well versed in the basics of the interactivity and synergies of these various mediums. This subject, through lectures, demonstrations, and assignment work, will introduce the students to some of the most commonly used applications in the broadcast and production industries today.

Credit Status
Broadcasting - Radio Diploma Program
Journalism Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Create and import visual and aural media for use in broadcast and online.
2. Compare and contrast a variety of online applications and platforms, and their potential for use in conjunction with traditional media.
3. Examine cross-platform promotional and programming strategies, from a communications industry perspective.
4. Understand basic image file management, file extensions, and file storage.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.