RTV143 - Advanced Media Writing

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Last revision date Sep 24, 2018 12:17:58 AM
Last review date Dec 3, 2018 12:16:02 AM

Subject Title
Advanced Media Writing

Subject Description
Building upon the rudiments of script formats and storyboarding learned in first year RTV radio and television production subjects, this subject concentrates on creative preparation, aural and visual writing, research methods and tools, styles and formats appropriate to the medium (live television, live radio, video, audio, multi/mixed media, business theatre), and story structure. These elements will be applied to scripting for specific program types such as news, documentary, commercial, PSA, drama, educational, and industrial.

The importance and relevance of the script as a production tool, the process of progressing from origination of an idea, through choice of medium, to production-ready script, will be stressed.

Students will be required to use appropriate script formats, storyboarding and formatting software in preparing storyboards and writing short scripts for radio, television, and industrial live/pre-packaged, and computer-generated multi media programs.

Students will also employ the principles of asset management in using traditional and electronic research tools and methods in the gathering and exchanging of information and data.

Pre-requisites: RTV 141 and RAD 142 or RTV 142

Credit Status
Broadcasting - Radio Diploma Program
Broadcasting - Television Diploma Program
Journalism Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. General Outcomes: The student will demonstrate the ability to:
  1. Employ the accepted script formats currently used for:  scripted and semi-scripted radio and television news, commercials/PSA’s, drama, documentary, and live magazine; business theatre, live and pre-taped; and multi media  computer-based productions.
  2. Create storyboards for video and multi media productions, using both freehand method and employing storyboarding software.
  3. Access, retrieve, and edit research information available in traditional or on electronic databases.
  4. Differentiate between an aural and visual writing style and write copy employing either style.
  5. Interpret the wishes and demands of a client and translate those needs into a focused media script.
  1. Specific Outcomes: The student will demonstrate the ability to:
  1. Access, retrieve and edit research material for: a)  a radio commercial/PSA, b) a television commercial/PSA, c) a business multi media presentation,  d) a computer-based multimedia application or short video.
  2. Create freehand and computer-generated storyboards for:  a) a television commercial/PSA and short video, b) a business multi media presentation c) an industrial/educational video,  d) a computer-based multimedia application.
  3. Conduct a location survey and create freehand and computer-generated technical floor plans for a multi media presentation in a hotel ballroom or convention centre.
  4. Write a script for:  a)  a 30-sec. radio commercial,  b) a 30-sec. radio PSA,  c) a short video, d) a 15-min. multi media presentation,  e) a 5-min. computer-based multimedia application.
  5. Write and present a two-three-page proposal for either: a one-hour radio program, television program, industrial video, a 5-page Website, an interactive multi media application.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.