RLS218 - Special Events Management

Outline information
Schools offering this subject
Last revision date Aug 11, 2019 9:28:44 PM
Last review date Aug 11, 2019 9:28:44 PM

Subject Title
Special Events Management

Subject Description
This course will provide students with the theoretical framework and applied experience of planning, implementing and evaluating special events.  Students will explore the economic, social, political, cultural and environmental changes impacting the special events industry. The conceptual framework required to produce a special event will be discussed by studying key principles and terms.  The feasibility and potential risks of an event will also be examined including key topics such as legal compliance involving contracts, financial management, monitoring systems and evaluation, and the effective ways to brand, market, promote and obtain sponsorship for an event using tools such as social media, publications, and other technologies.  Students will gain knowledge of how to design and implement a sustainable event that addresses critical issues involving safety and security.

Credit Status
This is a required course in the Recreation and Leisure diploma program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Develop a special event concept and evaluate feasibility of the concept.
  2. Design and plan a special event.
  3. Understand fund-raising and sponsorship and how to apply financial controls to ensure success.
  4. Evaluate the marketing of events through promotion, media and communication strategies.
  5. Understand legal compliance and risk management concepts in special events.
  6. Assess leadership skills and how to build a special events team of staff and volunteers.
  7. Describe a special event operational plan and “run-of show”.
  8. Demonstrate an understanding of protocol and staging at special events.
  9. Develop a plan for crowd management to ensure safety and security.
  10. Understand how to organize a tournament.
  11. Define the monitoring and evaluation techniques used for special events.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.