REC320 - Marketing Leisure Services

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:03:45 AM
Last review date Aug 2, 2019 12:15:02 AM

Subject Title
Marketing Leisure Services

Subject Description
The purpose of this course is to introduce students the concept of marketing in the field of Recreation and Leisure Services.  Students will gain basic knowledge of marketing principles and then apply this knowledge to several projects and the creation of a marketing plan.

Credit Status
This is a required course in the Recreation & Leisure Services diploma

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Describe the elements of a marketing plan for a recreational program or service.
  2. Discuss marketing strategies used for goods and services to identify the key differences.
  3. Apply demographic knowledge to select appropriate marketing strategies for specific recreational program or service.
  4. Connect marketing research and marketing strategies to promote programs and services.
  5. Design a marketing plan for a recreation program or service.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.