RBC251 - Business Communications II

Outline information
Schools offering this subject
Last revision date 2017-11-21 09:04:51.574
Last review date 2017-11-21 09:05:25.254

Subject Title
Business Communications II

Subject Description
This subject will develop the students' ability to effectively communicate in a business environment in order to transfer basic oral communication strategies and skills to the fashion and related industries. Students will acquire fundamental principles and techniques of professional oral and written communication and embed these skills through practice in the classroom.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Use the "you-viewpoint", active voice, positive language (words) and courtesy to foster goodwill in oral and written communications;
  2. Select and organize a subject for effective formal presentation using an established plan for oral presentations and speeches;
  3. Use a prescribed format for making information, persuasive and impromptu speeches, and introducing others;
  4. Demonstrate the ability to effectively transmit and interpret messages orally and nonverbal using kinetics and basic presentation skills;
  5. Demonstrate confidence, sincerity, friendliness, thoroughness and the control of nervousness in an oral presentation;
  6. Write business documents (e-mail) that demonstrate application of the theory of direct plans, emphasize key points and use a conversational style;
  7. Demonstrate the ability to critically self reflect following class presentations;
  8. Create and correctly use cue cards;
  9. Use strong visual aids to support speeches and oral reports;
  10. Demonstrate the ability to work within assigned time frames to meet deadlines.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.