RBC152 - Business Communications I

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Last revision date Jul 15, 2019 9:52:55 AM
Last review date Jul 15, 2019 9:52:55 AM

Subject Title
Business Communications I

Subject Description
Business communication skills are necessary in today's workplace and this subject teaches students how to communicate in a clear, concise, and effective way with emphasis on the audience, purpose and message. Students will learn principles of business communications and have the opportunity to practice preparing powerful written messages using many different communication channels. They will also complete a professional business report and electronic presentation.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Discuss the benefits of communicating effectively in the workplace;
  2. Describe the interaction of three major elements of communication: ideas, words, and media;
  3. Create effective handouts;
  4. Communicate ideas with simple, accurate words that express ideas and have appropriate tone for the message;
  5. Choose when to use formal or informal communication channels tailored to your audience and message;
  6. Write and format clear email messages, to follow standard business conventions;
  7. Structure routine messages to begin with a key idea followed by necessary supporting details;
  8. Use AIDA (attention, interest, desire, action) to structure persuasive messages;
  9. Compose messages for social media channels;
  10. Develop a resume that markets skills and abilities;
  11. Use effective proofreading techniques for all work completed;
  12. List the research methods available for gaining information for business reports;
  13. Pepare a business report and a high impact presentation;
  14. Use the program citing standard for citing research;
  15. Manipulate and display data within a report.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.