RAD142 - Copywriting for Radio

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:09:05 AM
Last review date Aug 2, 2019 12:15:05 AM

Subject Title
Copywriting for Radio

Subject Description
This subject is designed for radio broadcasting students, and concentrates on the different writing forms, formats, and styles used in day-to-day radio production, both private and public. Writing for the ear in such areas as commercials, PSA's, audience participations, features, new, sports, interview, talk, and drama will be covered.
Prerequisites: RTV141.

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Write commercials for broadcast/commercial radio.

2. Use copy platforms, formats and formulas that quickly develop those commercials.

3. Describe and examine how a commercial can be targeted to an audience to SELL SOMETHING.

4. Explain how to 'position' ideas and products that emphasize listener benefits.

5. Demonstrate how to write a commercial in conversational English that sells services and products.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.