RAD101 - Introduction to Radio Programming

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Last revision date Sep 30, 2019 12:11:33 AM
Last review date Dec 2, 2019 12:15:07 AM

Subject Title
Introduction to Radio Programming

Subject Description
You have 24 hours to turn your not so successful radio station into a moneymaker for your company, so how will you do it? By understanding your formant your hot clock, marketing, your key listener and their needs. Introduction to Radio Programming will give students a snapshot into programming a successful commercial radio station. With guest lectures and workshops by successful program directors, and creative projects on formatting and re formatting stations, students will understand the importance of market research and planning. They will also cover staffing, marketing and promotions as they relate to the duties of a stations program director.

Credit Status
Broadcasting - Radio Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the evolution of radio programming as it applies to the commercial radio industry in Canada and an awareness of its role
around the world.

2. Articulate the current CRTC regulations as they apply to radio programming.

3. Outline the importance and implications of information and listener research, demographic and psychographics analysis.

4. Examine the methodology of planning and implementing a radio format change.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.