PSY560 - Propaganda and Persuasion

Outline information
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Last revision date Sep 30, 2019 12:23:03 AM
Last review date Dec 2, 2019 12:15:13 AM

Subject Title
Propaganda and Persuasion

Subject Description
Retailers, marketers, advertisers, the broadcasting industry, the military, pubic speakers and educators have long understood the principles of social influence. As that knowledge, along with communication technology, has increased, so has the amount of influence that screams for our attention daily. This subject will outline the major tools and theories of social influence by demonstrating how the theories actually work in real life. It will also help us see beyond persuasion strategies in order to make more objective decisions and assert greater control over our own behaviour.
Co-requisite: EAC149 or equivalent.

Credit Status
One General Education elective credit in the Sciences & Social Sciences category

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. recognize and describe how the principles of persuasion affect the increasing complexity of the actions and choices we make every day.
2. Analyze how our basic human needs are met, supported, and manipulated by the social groups and institutions we contact daily.
3. Explain how our nervous, learning, perceptual, cognitive, memory and emotional systems affect social influence.
4. Predict how most human beings, ourselves included, will act in a variety of social situations.
5. Differentiate experimental research from correlational and descriptive methodologies..
6. Discuss and describe the ethics of social deception in research, and the ethics of persuasion/propaganda.
7. Explain the connection between personality and social influence, and recognize his or her own susceptibility to social influence.
8. Recognize persuasion, avoid its abuses in our personal lives, and use its' effects to enhance self-presentation, and change unhealthy or disenfranchising attitudes in our society.

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