PSY204 - Perception and Communication

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Last revision date Apr 8, 2019 11:34:35 AM
Last review date Apr 8, 2019 11:35:06 AM

Subject Title
Perception and Communication

Subject Description
This subject examines the processes that determine perceptual experience and is intended to provide communication arts students with opportunities to enhance their creative and communicative abilities. At the same time, it focuses on many of the psychological themes found in more traditional introductory psychology courses. Included in the list of topics to be discussed are the brain and creative process, social perception, emotional intelligence, stress management and styles of interpersonal communication.

Credit Status
One General Education elective credit in the Sciences and Social Sciences category.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Describe the different perspectives from which psychologists examine behaviour and mental processes.

Demonstrate an understanding of the difficulties inherent in defining reality and in being objective.

Describe the important characteristics of the scientific approach.

Discuss the implications of research on hemispheric specialization.

Discuss the visual process and its relationship to perceptual experience.

Describe some of the basic principles of perceptual organization and show how they determine perceptual experience.

Demonstrate insight into the psychology of visual composition.

Demonstrate insight into "colour psychology".

Identify some of the different types of intelligence.

Present the principles and processes involved in classical conditioning.

Present the principles and processes involved in operant conditioning.

Describe the nature of observational learning.

Discuss the process of memory retrieval or reconstruction.

Present some strategies for improving memory.

Identify basic concepts of motivation.

Describe the physiology of emotion and assess the effectiveness of the polygraph.

Discuss the psychology of emotion.

Discuss the nature of stress and its relationship to illness.

Identify effective stress management techniques.

Describe "the psychoanalytic perspective" and discuss its strengths and weaknesses.

Compare "the trait perspective" with one other personality theory.

Describe the social-cognitive perspective.

Discuss the dynamics of social perception and their implications where attitude formation and behaviour are concerned.

Demonstrate an awareness of perception where the realms of interpersonal communication and self-development are concerned

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.