PSD335 - Photostyling & Digital Imaging

Outline information
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Last revision date May 25, 2020 12:45:25 AM
Last review date Aug 3, 2020 12:15:08 AM

Subject Title
Photostyling & Digital Imaging

Subject Description
This course will introduce students to the world of photo styling using digital cameras. Students will learn the principle of design, composition and lighting as it relates to photo styling, as well as computer techniques for image enhancement and manipulation. Students will also learn techniques for creating special visual effects.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Create several industry standard setups used in the photo styling business;
  2. Conceptualize and style effective displays suitable for photography, print advertising and product promotion;
  3. Describe and demonstrate the principles of design in the styling of displays for retail and product promotion;
  4. Apply a variety of techniques and materials to the styling of products including lighting, prop making, backgrounds and product manipulation;
  5. Identify and manipulate the functions of a digital camera to control depth of field, motion and exposure under different available light conditions;
  6. Apply the rules of composition to create pleasing photographs; incorporating text, layers and layouts;
  7. Utilize photo-editing software to adjust and correct photo composition, colour, lighting, and image size;
  8. Demonstrate the practical application of digital photography for the display field and for personal creative endeavors.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.