MRT195 - Applications for Marketing Decisions

Outline information
Schools offering this subject
Last revision date Apr 6, 2020 8:29:56 AM
Last review date Apr 6, 2020 8:30:15 AM

Subject Title
Applications for Marketing Decisions

Subject Description
This course is foundational for understanding the data and information management systems utilized by enterprises to communicate, analyze and share data within and between stakeholders.  Students learn the role of software applications in the management practice of marketing and gain a general overview of various computer applications used in industry.  In this course, instruction on spreadsheet, word processing and presentation applications occur at an advanced level and with an emphasis on online collaboration and cloud-based data management.

Credit Status
MRT195 is a one full credit subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the students will be able to:
1. Describe the role of software applications in marketing.
2. Classify popular software applications in marketing.
3. Use the advanced features of software applications to create documents, spreadsheets and presentations.
4. Use a platform to share files and manage online collaboration.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.