MRK718 - Presenting Complex Material

Outline information
Schools offering this subject
Last revision date May 25, 2020 1:45:38 AM
Last review date Aug 3, 2020 12:15:12 AM

Subject Title
Presenting Complex Material

Subject Description
This course provides students with a general overview of important problem solving techniques, with a focus on helping them to communicate complex materials in a clear and simple manner. Students will sharpen their communication skills in this course. By developing better logic in business writing and thinking, students will be well equipped to become successful managers to today?s highly competitive business environment.

Credit Status
MRK 718 is a compulsory credit subject for students in the Marketing Management, Brand Management and Salesforce Automation and CRM Analytics Graduate Certificate. 

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Think creatively, reason logically and express ideas with clarity
2. Define complex company issues succinctly and establish the objectives and headlines of any documents
3. Assess ideas and recognize their relative importance
4. Structure their reasoning into a clear and transparent argument
5. Test their argument to confirm its effectiveness.
6. Present complex materials to company stakeholders, including senior executives in the boardroom

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.