MRK620 - Strategic Analysis

Outline information
Semester
Schools offering this subject
Last revision date Mar 18, 2019 12:30:00 AM
Last review date Mar 18, 2019 12:30:00 AM

Subject Title
Strategic Analysis

Subject Description
This course is an integrative capstone course. Students combine concepts from previous marketing courses in order to analyze actual situations and make strategic marketing decisions. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and framework necessary to think through marketing problems

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Develop a framework for effective strategic planning within an organization.

2. Evaluate models for environmental analysis and apply them to various business situations.

3. Evaluate a given business situation and make reasonable recommendations for future action, by applying alternative business strategies.

4. Develop an effective strategic plan through critical analysis of marketing situations, including internal and external conditions.

5. Assess business models used by successful firms as a means of sustaining competitive advantage.

6. Develop an implementation plan to ensure the success of a strategic plan.

7. Justify ideas efficiently and professionally in verbal and written format.

8. Act effectively as a team member by demonstrating reliability, effective communication and attention to assigned deadlines.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.