MRK516 - Financial Analysis for Marketing

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:00:32 AM
Last review date Aug 2, 2019 12:15:00 AM

Subject Title
Financial Analysis for Marketing

Subject Description
This subject introduces students to the application of spreadsheets to solve problems and seek financially viable solutions to marketing alternatives. Students learn to use spreadsheets while learning about basic financial statements, and then apply this knowledge to create and analyze marketing plans to make marketing decisions based on corporate financial criteria.

Credit Status
One credit course towards the Business Administration - Marketing Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the goals and functions of financial management.

2. Interpret financial statements (e.g. balance sheet and income statement) from the perspective of a financial manager.

3. Identify sources and uses of funds to make effective short-term financing decisions.

4. Apply working capital management techniques to provide effective use of cash, marketable securities, receivables and inventories.

5. Evaluate a firm's business strengths and weaknesses using common size and ratio analysis, relative to competitive firms and industry standards.

6. Assess the financial outcomes of alternative marketing strategies and conditions, using break-even and sensitivity analyses.

7. Generate pro forma cash flow, balance sheet and income statements using sales and cost forecasts.

8. Apply the "time value of money" concept to capital investment decisions.

9. Develop an operating budget and practice budgetary control through variance analysis.

Essential Employability Skills
Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.