MRK436 - Marketing Attractions and Destinations

Outline information
Schools offering this subject
Last revision date Sep 30, 2019 12:56:24 AM
Last review date Dec 2, 2019 12:15:24 AM

Subject Title
Marketing Attractions and Destinations

Subject Description
Students will learn the role that destination marketing organizations play in attracting all types of tourists to a city, region, or country. They will also learn about the key market segments and how to attract them, and how destination marketing organizations are structured and funded. Students will be given the opportunity to examine and discuss the processes used by world class visitor attractions to create attractions. They will learn the systems available to manage visitor attractions. With this insight, they will be presented with a summary of the role of tourism manager and determine the approach to administer the operational function of a visitor attraction. This course will engage students in the many activities an attraction manager may perform in the workplace.

Credit Status
One credit towards the Tourism Services Management - Global Tourism Business Specializaton Diploma.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Explain the nature and scope of attractions and destination marketing both domestically and globally
2. Develop a strategic marketing plan to introduce a new attraction or destination to create new visitor experiences.
3. Discuss the social, economic environmental and political impacts of attractions and destinations
4. Apply tourism branding techniques to position current and new product/services in destination marketing, branding and conducting E-Business
5. Discuss emerging trends in destination management with Canada and globally
6. Use business etiquette and adhere to professional standards of dress, hygiene and grooming.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.