MRK264 - Advanced Computer Applications for Marketing

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Last revision date Sep 30, 2019 12:00:26 AM
Last review date Dec 2, 2019 12:15:20 AM

Subject Title
Advanced Computer Applications for Marketing

Subject Description
Emphasis in this subject will be on the development of intermediate-level Excel skills expected in today?s business environment.  Topics range from the planning and assembly of well formatted spreadsheets to the use of spreadsheets in data management, analysis and problem solving.  Key topics include; worksheet formatting, financial and data analysis functions and decision making features.  Additional topics include the use of Microsoft Word to prepare professional business reports.

Credit Status
ICA 001 or an equivalent introductory subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

  1. Design, and construct professionally formatted Excel worksheets for use in both hard and soft copy.
  2. Solve business problems using a variety of Spreadsheet functions and tools
  3. Chart data using a variety of chart types
  4. Utilize Excel tables to manage large amounts of data
  5. Translate equations into Excel formulas, understand function syntax
  6. Change cell references between relative and absolute
  8. Create a functional Pivot Table and Chart.
  9. Perform what-if analysis using Data Tables, Goal Seek and Scenario Manager
  10. Utilize conditional formatting and data validation features
  11. Manage multiple worksheets and workbooks
  12. Use college-supplied Office 365 tools including email to communicate and collaborate.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.