# MRK264 - Advanced Computer Applications for Marketing

 Semester Fall - 2019 Summer - 2019 Winter - 2019 Fall - 2018 Winter - 2018 Fall - 2017 Summer - 2017 Winter - 2017 Fall - 2016 Summer - 2016 Winter - 2016 Fall - 2015 Summer - 2015 Winter - 2015 Fall - 2014 Summer - 2014 Winter - 2014 Fall - 2013 Summer - 2013 Winter - 2013 Fall - 2012 Summer - 2012 Winter - 2012 Fall - 2011 Summer - 2011 Winter - 2011 Fall - 2010 Summer - 2010 Winter - 2010 Fall - 2009 Summer - 2009 Winter - 2009 Fall - 2008 Summer - 2008 Winter - 2008 Fall - 2007 Summer - 2007 Winter - 2007 Schools offering this subject Select school School of Marketing School of Marketing and Advertising School of Media and Marketing Last revision date Jun 3, 2019 12:00:20 AM Last review date Aug 2, 2019 12:15:00 AM

Subject Title

Subject Description
Emphasis in this subject will be on the development of intermediate-level Excel skills expected in today?s business environment.  Topics range from the planning and assembly of well formatted spreadsheets to the use of spreadsheets in data management, analysis and problem solving.  Key topics include; worksheet formatting, financial and data analysis functions and decision making features.  Additional topics include the use of Microsoft Word to prepare professional business reports.

Credit Status
ICA 001 or an equivalent introductory subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Design, and construct professionally formatted Excel worksheets for use in both hard and soft copy.
2. Solve business problems using a variety of Spreadsheet functions and tools
3. Chart data using a variety of chart types
4. Utilize Excel tables to manage large amounts of data
5. Translate equations into Excel formulas, understand function syntax
6. Change cell references between relative and absolute
7. Effectively use the following functions: SUM, MIN, MAX, AVERAGE, COUNT, COUNTA, TODAY, ROUND, IF, COUNTIF, SUMIF, AVERAGEIF, VLOOKUP, HLOOKUP, AND, OR, PV, FV, PMT
8. Create a functional Pivot Table and Chart.
9. Perform what-if analysis using Data Tables, Goal Seek and Scenario Manager
10. Utilize conditional formatting and data validation features
11. Manage multiple worksheets and workbooks
12. Use college-supplied Office 365 tools including email to communicate and collaborate.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.