# MRK264 - Advanced Computer Applications for Marketing

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Subject Title
Advanced Computer Applications for Marketing

Subject Description
Emphasis in this subject will be on the development of intermediate-level Excel skills expected in today?s business environment.  Topics range from the planning and assembly of well formatted spreadsheets to the use of spreadsheets in data management, analysis and problem solving.  Key topics include; worksheet formatting, financial and data analysis functions and decision making features.  Additional topics include the use of Microsoft Word to prepare professional business reports.

Credit Status
ICA 001 or an equivalent introductory subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Design, and construct professionally formatted Excel worksheets for use in both hard and soft copy.
2. Solve business problems using a variety of Spreadsheet functions and tools
3. Chart data using a variety of chart types
4. Utilize Excel tables to manage large amounts of data
5. Translate equations into Excel formulas, understand function syntax
6. Change cell references between relative and absolute
7. Effectively use the following functions: SUM, MIN, MAX, AVERAGE, COUNT, COUNTA, TODAY, ROUND, IF, COUNTIF, SUMIF, AVERAGEIF, VLOOKUP, HLOOKUP, AND, OR, PV, FV, PMT
8. Create a functional Pivot Table and Chart.
9. Perform what-if analysis using Data Tables, Goal Seek and Scenario Manager
10. Utilize conditional formatting and data validation features
11. Manage multiple worksheets and workbooks
12. Use college-supplied Office 365 tools including email to communicate and collaborate.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.