MRK260 - Graphic and Web Design

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Last revision date 2017-10-04 14:46:54.715
Last review date 2017-11-21 08:16:01.509

Subject Title
Graphic and Web Design

Subject Description
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective.  Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level.  Students will learn and apply simple HTML coding and image preparation skills using industry standard applications.  Copyright and licensing issues will be addressed.  Key web/mobile design concepts will be introduced.  SEM, SEO, web analytics and social media will be explored.  Students will apply what they learn through the development of a personal web presence using a leading content management platform.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1) Demonstrate the ability to develop acceptable web-based marketing material with the proper use of text, graphics, colour, and layout.

2) Enhance posts or contest using basic HTML including headings, simple formatting, paragraph, lists and table tags.

3) Import, optimize, resize crop and otherwise modify original and stock images for use in web and social media content.

4) Identify copyright, licensing, and privacy issues as they apply to content used on the internet.

5) Design a conceptual B2B or B2C oriented web page mockup including images, headings, navigation, and placeholder text.

6) Assess and critique a web page design from a marketing perspective.

7) Understand the basic concepts behind network communications, clients, and servers as they relate to email and the web.

8) Explain the importance of mobile devices as it relates to internet content and the unique web design challenges they have introduced.

9) Evaluate web site hosting options and content management systems.

10) Use Google Analytics to obtain insight into web visitors and plan SEO, SEM and social media.

11) Develop content for and implement a public facing personal web site using a customized template.

12) Effectively use search engines to perform research and locate information.

13) Develop simple multimedia content for web and social media use.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.