MRK260 - Graphic and Web Design

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Last revision date Sep 30, 2019 12:00:25 AM
Last review date Dec 2, 2019 12:15:07 AM

Subject Title
Graphic and Web Design

Subject Description
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective.  Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level.  Students will learn and apply simple HTML coding and image preparation skills using industry standard applications.  Copyright and licensing issues will be addressed.  Key web/mobile design concepts will be introduced.  SEM, SEO, web analytics and social media will be explored.  Students will apply what they learn through the development of a personal web presence using a leading content management platform.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1) Demonstrate the ability to develop acceptable web-based marketing material with the proper use of text, graphics, colour, and layout.

2) Enhance posts or contest using basic HTML including headings, simple formatting, paragraph, lists and table tags.

3) Import, optimize, resize crop and otherwise modify original and stock images for use in web and social media content.

4) Identify copyright, licensing, and privacy issues as they apply to content used on the internet.

5) Design a conceptual B2B or B2C oriented web page mockup including images, headings, navigation, and placeholder text.

6) Assess and critique a web page design from a marketing perspective.

7) Understand the basic concepts behind network communications, clients, and servers as they relate to email and the web.

8) Explain the importance of mobile devices as it relates to internet content and the unique web design challenges they have introduced.

9) Evaluate web site hosting options and content management systems.

10) Use Google Analytics to obtain insight into web visitors and plan SEO, SEM and social media.

11) Develop content for and implement a public facing personal web site using a customized template.

12) Effectively use search engines to perform research and locate information.

13) Develop simple multimedia content for web and social media use.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.