MRK177 - Marketing Skills and Insights

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Last revision date Sep 30, 2019 12:00:48 AM
Last review date Dec 2, 2019 12:15:07 AM

Subject Title
Marketing Skills and Insights

Subject Description
This subject is designed to provide first semester marketing students with an opportunity to develop essential college and workplace skills. Students will be introduced to the School of Marketing and Advertising resources available to support them as they work through their studies and start their marketing career. Students will be presented the opportunity to learn critical thinking skills, research techniques, professionalism expectations, time management, effective individual and group presentations and participate in a school wide group presentation competition.

Credit Status
One Credit 

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.       Recognize and use effective and professional tone of voice, manner and body language in the presentation of ideas
2.       Demonstrate listening, observation and comprehension skills to answer audience enquiries
3.       Apply team-building skills in order to solve a problem and build community for a given purpose
4.       Employ unrehearsed "on your feet" thinking skills through communication and presentation
5.       Present data and technical information in a simple yet comprehensive way to help an audience understand complex subject matter
6.       Analyze purpose of, best method to deliver and appropriate content to achieve a systematic approach to
          Solving business problems through a presentation
7.       Create and present various types of presentations prepared for delivery in a business environment

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.