MKM704 - Financial Aspects of Marketing

Outline information
Semester
Schools offering this subject
Last revision date 2023-10-02 01:38:57.795
Last review date 2023-12-04 00:15:13.805

Subject Title
Financial Aspects of Marketing

Subject Description
This subject provides an overview of financial management and introduces financial concepts and techniques important to marketers. The focus of the course is on the development of financial "literacy" and application of financial information to business decision-making. Students will interpret financial statements; evaluate capital investment and operating decisions using sensitivity analysis and Net Present Value calculations; use financial control systems to assess operating performance; forecast market demand; prepare budgets and make investment decisions.

Credit Status
One credit toward the Marketing Management Ontario Graduate Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the goals and functions of financial management.

2. Interpret financial statements (e.g. balance sheet and income statement) from the perspective of a financial manager.

3. Identify sources and uses of funds to make effective short-term financing decisions.

4. Evaluate a firm's business strengths and weaknesses using common size and ratio analysis, relative to competitive firms and industry standards.

5. Assess the financial outcomes of alternative marketing strategies and conditions, using break-even and sensitivity analyses.

6. Generate pro forma cash flow, balance sheet and income statements using sales and cost forecasts.

7. Apply the "time value of money" concept to capital investment decisions.

8. Develop an operating budget and practice budgetary control through variance analysis.

Essential Employability Skills
    •  Execute mathematical operations accurately.

    •  Apply a systematic approach to solve problems.

    •  Use a variety of thinking skills to anticipate and solve problems.

    •  Show respect for diverse opinions, values, belief systems, and contributions of others.

    •  Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.