MGS523 - Introduction to Electronic Commerce

Outline information
Semester
Schools offering this subject
Last revision date Nov 30, 2016 12:06:55 PM
Last review date Nov 30, 2016 12:07:58 PM

Subject Title
Introduction to Electronic Commerce

Subject Description
MGS 523 will focus on the underlying business reasons to identify the value of E-Commerce to a firm. The student will identify the form in which traditional business management practices such as consumer behaviour, communication, the marketing mix, customer service, customer relationship (CRM), operations, supply chain management, HRM are affected by and apply to E-Commerce. Integrating this knowledge with their previous learning they will organize an E-Commerce business. Current E-Commerce applications, which will include security, web site development, online communications, SEM, CEM, and CRM will be reviewed.

Credit Status
Offered as a professional option to students enrolled in the 6th semester of the BAD program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Demonstrate the ability to research E-Commerce business solutions.

2. Evaluate and apply the best method of on-line communication.

3. Identify the role of Search Engines and Directories in E-Commerce and evaluate and apply different Search Engine Marketing (SEM) Strategies.

4. Identify and evaluate the factors that affect the success or failure of E-Commerce businesses.

5. Identify the importance of trust and security to online consumer behaviour and explain the role of management in determining the appropriate security level for different types of E-Commerce activities.

6. Identify how e-business and green business complement each other and integrate green business into e-commerce solutions.

7. Research, organize, write and present a business proposal for an E-Commerce business.

8. Identify, evaluate the business and behavioral design principals, and then apply them to their E-Commerce business proposal.

9. When problem solving, consider a variety of factors such as user needs, objectives, constraints, costs, tradeoffs, and clearly articulate and justify appropriate solutions.

10. In a team, be responsible and accountable for their share of work without compromising group objectives.

11. Work in a manner consistent with professional standards, public policies, and protocols.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.