MFD215 - Visual Problem Solving

Outline information
Schools offering this subject
Last revision date Apr 8, 2019 11:27:59 AM
Last review date Apr 8, 2019 11:28:45 AM

Subject Title
Visual Problem Solving

Subject Description
Students will familiarize themselves with production techniques using raster based imaging manipulation and editing techniques. The maintenance of resolution and image quality throughout various media output to print, web, video and CD-ROM/DVD based applications will be explored.

MFD101 - Introduction to the Technical Environment
MFD105 - Introduction to Design
MFD115 - Storytelling Through Photography

MFD205 - Electronic & Print Publishing
SCA225 - Creativity & New Media

Credit Status
Pre-Media (Media Fundamentals) Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.  Use an industry-standard graphics application, Adobe Photoshop, for generating and modifying
     pixel-based images.
2.   Work with Adobe Illustrator to create, modify and enhance vector assets and resources for print and web media.
3.   Discuss and apply techniques for using different colour depths and palettes, as they affect visual impact and system performance for various sizes of image. 
4.   Discuss and apply principles dealing with image resolution as it affects visual impact and system performance.
5.   Produce graphic images capable of being included in Web Pages and high quality printed output. 
6.   Use the functions of an industry-standard page layout program, as used by the publishing industry to print information on paper.
7.   Understand and identify the needs of a client media solution based on a company’s branding and style guide.
8.   Plan, design and develop an advertising campaign for multiple mediums such as print, web and animated banners.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.