MFD105 - Introduction to Design

Outline information
Schools offering this subject
Last revision date Sep 24, 2018 12:19:03 AM
Last review date Dec 3, 2018 12:15:57 AM

Subject Title
Introduction to Design

Subject Description
This subject introduces students to two-dimensional composition and layout for visual communication, by analyzing and applying the elements and principles of design. Students learn how to incorporate the design process to research, explore, experiment, and produce effective visual solutions using traditional and electronic means.

Credit Status
Pre-Media (Media Fundamentals) Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Understand the three key aspects of design: elements, principles, and process, and work to communicate meaning with their use
  2. Use a basic knowledge of colour theory and colour outputs in various media to convey information, create focus, and organize content
  3. Work with appropriate typographic choices for a range of documents in various media
  4. Combine the elements of design according the principles of design to create effective visual compositions.
  5. Put into use the sequence of the design process
  6. Evaluate compositions in a range of media for design effectiveness and audiences
  7. Master the key aspects of effective logos and branding
  8. Use vector-based applications to produce basic images that satisfy basic design criteria

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.