MFD103 - Program Preparation

Outline information
Schools offering this subject
Last revision date Sep 24, 2018 12:19:01 AM
Last review date Dec 3, 2018 12:15:57 AM

Subject Title
Program Preparation

Subject Description

This subject will equip students with an understanding of the various programs offered within the Schools of
Media and Marketing, and, Creative Arts and Animation. Students will also learn about the application and
importance of both team and group work and cooperation, and the necessity of working closely in a collaborative
way with various team and group members on the wide variety of projects in the communications industry.
Communications, as well as fact-finding interview techniques, will be covered. A better understanding of self will
make possible the opportunity for students to understand their individual preferences, temperament and
motivation, and in turn, make an informed start on their scholastic path.

Credit Status
Pre-Media (Media & Communications Fundamentals) Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss facts and concepts dealing with the communications industry.
2. Research, collect, analyze, and explain advertising and literature supplied by the Schools of Media and Marketing, and, Creative Arts and Animation in current publications, relevant reviews,
promotional materials and on-line materials, and present it to others.
3. Develop an understanding of individual career opportunities through various assessment tools. Gain greater self-awareness and potential understanding of self and others.
4. Gain a group appreciation of career opportunities through fact-finding interview techniques and projectrelated goals.
5. Display an ability to execute basic research methods.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.