MCE470 - Event, Exhibit and Design Services

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Last revision date Jun 24, 2020 9:54:14 AM
Last review date Jun 24, 2020 9:54:14 AM

Subject Title
Event, Exhibit and Design Services

Subject Description

This course takes a holistic approach to the professional event coordination.  Students will develop project management skills needed to plan and execute the MICE (Meetings, Incentives, Conferences and Exhibitions) event sector.   All planning phases an event manager undertakes to successfully conceptualize, develop, plan, execute and evaluate events from beginning to end will be the focus of this course. The global events industry generated $1.100 billion in 2018 and is projected to reach $2.330 billion by 2026 according to Allied Market Research. As the event industry evolves, students will learn, through case studies and virtual planning of the wide variety of elements involved in designing, producing and promoting, of mid to large scale events for the MICE sector. Students will learn how to set objectives, create event concepts, request for proposal process, logistics, co-ordinate team efforts, and complete budget proposals for client presentations. In this course students will understand the return on investment measurement while meeting client expectation.

Credit Status
MCE 470 Events Concepts is a professional subject required for graduation from the Tourism and Travel Diploma Program, MICE option and is a professional option for the Tourism & Travel Diploma and Hospitality Management – Hotel & Restaurant Diploma.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.       Apply knowledge of event design process by completing a Specification Guide as part of an event design plan.

2.      Understand the relevance of creating strategic goals and objectives as part of an event development processes.

3.      Formulate a Request for Proposal (RFP) to learn how to seek the services of outside vendors to execute events.

4.      Illustrate logistic implementation processes with a creation of an implementation critical path as part of the design plan using Gantt chart template.

5.      Create digital marketing material to promote events online.

6.      Create a budget for an event and develop strategies to generate revenues while ensuring return on investment for the stakeholders.

7.      Understand software technology for meeting site selection, online event registration, event management, email marketing and web surveys.

8.      Demonstrate core competency skills in event design logistics and execution through an online event implementation project.

  1. Written Communication 
  2. Oral communication
  3. Quantitative literacy
  4. Information literacy
  5. Creative thinking
  6. Ethical reasoning, personal and social responsibility
  7. Inquiry and analysis
  8. Critical thinking and problem solving
  9. Digital literacy
  10. Intercultural knowledge and global perspective

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.