INM405 - Design and Development for Immersive Technologies

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Last revision date May 25, 2020 12:37:19 AM
Last review date Aug 3, 2020 12:15:07 AM

Subject Title
Design and Development for Immersive Technologies

Subject Description
The Integrated Campaign Development course helps utilize and focus the students? knowledge gained from prior semesters, with an emphasis on high-quality production values, to help guide them through the steps required to plan, create and produce an integrated marketing campaign. Students will engage in three planning assignments and five major assignments including: A branding guide, ?work-back schedules? and timelines, video banner assembly, print, web and social media development and survey tracking assessment. 

Credit Status
Interactive Media Design Diploma

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:
1. Identify components that make a successful, creative, original integrated marketing campaign.
2. Develop time-management skills and budgeting techniques.
3. Create a project-specific branding guide.
4. Utilize motion graphics as it pertains to video.
5. Implement print material as it pertains to integrated media campaigns.
6. Use social media as a communication tool to support campaign objectives.
7. Use distribution and tracking mechanisms for project evaluation.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.