ILU205 - Advertising/Packaging Illustration

Outline information
Schools offering this subject
Last revision date 2018-09-24 00:30:45.898
Last review date 2018-12-03 00:16:49.909

Subject Title
Advertising/Packaging Illustration

Subject Description
An intro to advertising/packaging based illustration, this subject provides students with a strong foundation in the working supplier/client relationship. Tasked with a variety of challenging real world assignments, students will be delivering a variety of advertising /packaging based assignments to the satisfaction of their art director. The concept of scale will be examined with a look at the range of applications from the billboard to the candy wrapper.

Corequisite: ILU202

Credit Status
Independent Illustration Diploma

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Utilize and apply production details into their illustrations.
2. Design and create illustrative components of an ad campaign
3. Design new characters and work with existing characters
4. Demonstrate an understanding of the roles of the art director and illustrator and the relationship between the two.
5. Utilize dockets to track time in all projects
6. Present themselves and their work in a professional and competitive manner, specific to the advertising business.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.