HPL350 - Meetings and Incentives

Outline information
Semester
Schools offering this subject
Last revision date Sep 30, 2019 12:56:27 AM
Last review date Dec 2, 2019 12:15:24 AM

Subject Title
Meetings and Incentives

Subject Description
This course will focus on the planning of major events including meetings, conferences, conventions, exhibitions and incentive travel programs. These events are a major source of income in the tourism industry and today's attendees are educated consumers with high expectations of the services provided. This course will give you the necessary knowledge and skills to be able to participate in the planning of these exciting and complex events both from an inbound and outbound tourism perspective.

Credit Status
HPL 350 is a professional option required to graduate from the two year Tourism and Travel Diploma Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the scope of the meetings and incentives industries, including factors influencing growth and the economic impact of
 
2. Define and use meeting and incentive terminology/vocabulary
 
3. Compare and contrast meeting, convention and incentive style events
 
4. Identify Canada's current audiences for meetings, conventions and incentive programs
 
5. State the MNE's of the corporate event planner as well as the organizations sponsoring meetings and incentive events
 
6. Describe the steps involved in the design and planning of a successful incentive program including program funding methods and qualification approaches
 
7. Describe the planner's role for arrangement of meeting and incentive style events through field trip and experiential hands-on learning
 
8. Summarize the role of the sponsoring organization in marketing, contracting, servicing, budgeting and forecasting of meeting and incentive style events
 
9. Demonstrate an understanding of the role of the event planner in managing and coordinating vendor contracts for a variety of services including AV, lighting and keynote speakers
 
10. Describe the skills and behaviors essential for employment in meeting and incentive planning positions and consider your own interest and suitability for these positions
 
11. Apply interpersonal communication skills while working with colleagues and/or a client in a meeting or event setting
 
12. With a small group, plan and create a proposal and sell a concept for a either a convention or incentive style event that involves the analysis of client MNE's, choice of destination and venue, as well as program design, contracting and funding for the event
 
13. In addition to these learning outcomes, the student will have opportunities to achieve generic skills learning outcomes, which are the same for each diploma program at Seneca and other community colleges in Ontario. A list of these outcomes is provided at the end of the course outline
 
14. Use correct business etiquette and adhere to professional standards of dress, hygiene and grooming.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.