GRA512 - Marketing Design

Outline information
Semester
Schools offering this subject
Last revision date Sep 30, 2019 7:57:38 AM
Last review date Dec 2, 2019 12:15:11 AM

Subject Title
Marketing Design

Subject Description
This subject offers the opportunity for students to utilize the skills learned in the previous four semesters towards the creation of a four wave marketing campaign including outdoor media, advertising design and production, direct-to-consumer mailers and online social media events. The students work in small groups and are responsible for all aspects of the project including concept development, design and layout, production and the management of a budget encompassing media buys and  production costs.

Credit Status
Graphic Design Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Demonstrate the ability to take a project from concept to completion in a timely and efficient manner.
 
2.  Work at a professional level with and manage the needs of clients within multiple disciplines.
 
3.   Create professional quality files for output.
 
4.   Apply marketing and advertising techniques to critical touch points throughout a marketing campaign.
 
5.   Demonstrate understanding of job organization, the use of job dockets, the costing of outdoor, print and online media purchasing as well as managing a budget for production.
 

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.