GRA410 - Graphic Design III

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Last revision date Sep 30, 2019 12:20:04 AM
Last review date Dec 2, 2019 12:15:08 AM

Subject Title
Graphic Design III

Subject Description
Packaging is functional. Package design is a graphic design application which functions as packaging but also attracts a consumer but presents information. This course is a blend of two - and three - dimensional design. Packaging is just one part of a large integrated marketing strategy that includes research planning, a variety of applications and marketing initiatives, including promotions, merchandising and advertising. Although the packaging is part of brand identity design and promotional design, it is a specialized area of the graphic design profession ? packaging designers must be knowledgeable about the range of construction and technical factors. There is great consideration given to the impact of materials on the environment. This packaging course aims to practice sustainable design that incorporates environmental matters or design for the environment.

Prerequisites: GRA 310, GRA 350 and GRA 320.

Credit Status
Graphic Design Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Understand the purpose of packaging design
2. Create effective and innovative package design solutions.
3. Utilize effective packaging principles and techniques to influence consumer  choice
4. Understand the form and function requirements that packaging must, enclose, inform and persuade.
6. Evaluate effective packaging methods and processes
7. Implement recommendations from focus groups in order to understand consumer behaviour and create a better
8. Collaborate within a group
9. Prepare professional presentations from initial phase research to a full comprehensive package.
10. Be conscious of sustainable design issues

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.