GRA350 - Design Production I

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Last revision date Sep 30, 2019 12:15:33 AM
Last review date Dec 2, 2019 12:15:08 AM

Subject Title
Design Production I

Subject Description
This subject deals with graphic production processes and their influence on design problem solving. Areas of study include typography, image capture, page assembly and input and output options as a production tool. The course will also introduce offset print production techniques and considerations as well as special document issues such as dielines, varnishes & coatings and custom sizes. The course is divided into two halves with the final seven weeks spent on creating a large scale project incorporating aspect and elements of Illustrator, Photoshop and Indesign.

Credit Status
Graphic Design Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Understand bitmap and vector drawing file formats and their use, resolution and transfer to electronic desktop colour separation software. Understand colour theory including additive and subtractive primaries and learn the colour models that mathematically describe the colour we see including RGB, CMYK and Pantone.
  1. Create professional quality files for output through digital and offset processes as well as troubleshoot files and correct production mistakes.
  1. A demonstrated ability to build simple to intermediate layouts in single and multiple page examples. Working knowledge of type manipulation and copy fitting as well the ability to place and manage image resources within a given document. The student will be well versed in colour creation and management as well as the ability to output Portable Document Format (pdf) files from the base layout.
  1. Describe and demonstrate an intermediate knowledge of all of the drawing and image editing tools found within Adobe Illustrator. The student will create a series of posters through mastery of patterns, either from placed scans or original designs, and evidenced by an ability to be able to draw complex illustrations with the various tools including the pencil, brush and Bezier pen tools.
  1. Demonstrate proficiency in combining type with a variety of visual elements such as photographs, illustration, and charts, to create a balanced communication solution within a systemic construction.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.