GCB400 - Global Cruise Business

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Last revision date Sep 30, 2019 12:56:28 AM
Last review date Dec 2, 2019 12:15:24 AM

Subject Title
Global Cruise Business

Subject Description
This course is offered online to provide students with a foundational level of training in the world of cruising.

The course curriculum will give students an overview of the Global Cruise Business, including the role of the cruise lines in the travel and tourism industry, develop a detailed foundation and knowledge of the various cruise line products, and destinations, career opportunities available, as well as how to sell a cruise.  Current trends and issues in the Global Cruise Industry will be reviewed. Students will complete the CLIA - CCC (Certified Cruise Counsellor Modules) Certification which requires successful completion of eight online courses.

Credit Status
One professional option credit towards the Tourism - Services Management Global Tourism Business Specialization, Hospitality - Hotel and Restaurant Services Management, or Flight Services - Operations and Cabin Management.  This course can be substituted for TCS300 - Cruise Specialist, if the student wishes to take this course online instead.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

 1. Discuss the basics of the Global Cruise Industry, cruise product, cruise classifications, passenger needs and preferences, types of cruises, explain online available resources, and reservation procedures.

2. Explain cruising geography destinations available, and their significance to based.

3. Discuss and identify trends and emerging issues that are of economic significance and influence the Global Cruise Business.

4. Explain cruise sales, the marketing/promotions and processes and compare the various distribution channels used.

5. Define the different roles of employees and career opportunities onboard a cruise ship and land side.

6. Apply knowledge about service quality, guest evaluations, and guest loyalty.

7. Use cruise industry terminology to communicate professionally.

8. Identify and develop opinions about current and emerging issues in the Global Cruise Ship Industry.

9. Recognize the financial contributions of the cruise ship departments overall profitability.

10. Provide students with foundational level training in selling cruise travel.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.