FSM851 - Behavioural Finance

Outline information
Schools offering this subject
Last revision date Sep 30, 2019 12:05:31 AM
Last review date Dec 2, 2019 12:15:04 AM

Subject Title
Behavioural Finance

Subject Description
Students will gain knowledge of how the human brain makes decisions, including how heuristics, biases, and values, attitudes, emotions and disorders related to money impact an individual?s decision making process. Students will develop the behaviour and communication skills required by financial planners to foster trust and build relationships, motivate individuals to carry out financial planning recommendations, and deal effectively with an individual?s resistance to change.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. In a non-scientific manner, explain how the human brain functions in the decision-making process.
  2. Identify values, attitudes, disorders, and emotions related to money that an individual may possess through the recognition of language that an individual may use or the individual’s behaviour.
  3. Identify heuristics and biases that an individual may possess through a review of the individual’s decisions. 
  4. Use effective behaviour and communication strategies to foster relationships built on trust.
  5. Motivate an individual to engage in appropriate actions that facilitate the individual’s success.
  6. Respond to an individual’s resistance to change in a manner that allows the continuation of an effective financial planning relationship.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.