FRM602 - Methods of Fundraising

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Last revision date Mar 4, 2019 12:23:35 PM
Last review date Mar 18, 2019 12:15:00 AM

Subject Title
Methods of Fundraising

Subject Description
This subject presents the issues and processes involved in planning and organizing special events. Students examine the organization, advantages and disadvantages of special events as a fundraising technique including: tasks and responsibilities, working with committees, creative development of event concepts, scheduling and budgeting and strategies for maximizing profits from the event. Students examine corporate partnerships and grant seeking and entrepreneurial and third-party fundraising activities. Students develop fundraising plans according to the needs and capabilities of the organization they represent i.e. finances and human resources. The subject also explores relationships with the corporate sector and the means to identify their interest in fundraising.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Define when and where special events come in to play in supporting a broader fund development plan and the advantages and challenges associated with these endeavors.
2. Design special events that fit the overall plan in accordance with financial considerations and human resource availability (telemarketing, a-thons, direct mail, third party fundraising, etc.)
3. Identify granting opportunities via all types of grantors, such as foundations, governments, corporations and explain the advocacy each entails.
4. Describe the relationship between the corporate and charitable sectors by exploring the history of corporate giving, the current models used to fund projects, the trends in giving and the actual funding.
5. Conduct cause-related marketing via research, market demographics and corporate recognition.
6. Create corporate marketing packages based on market research.

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