FRM601 - Fundraising as a Management Process

Outline information
Semester
Schools offering this subject
Last revision date Mar 4, 2019 12:22:23 PM
Last review date Mar 18, 2019 12:15:00 AM

Subject Title
Fundraising as a Management Process

Subject Description
Accountability and transparency are key in today's society. Students develop realistic marketing, communication and financial plans that reflect the budgetary obligations of an organization, and learn how to inspire general public interest and establish trust in the brand of the organization they represent. Students learn the importance and role of marketing, public relations and financial management in the world of fundraising.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the role that marketing plays in the non-profit sector and the characteristics of non-profit marketing.
2. Explain the different market research processes and apply a process that best reflects the needs of a non-profit organization.
3. Describe the marketing strategy concept as it relates to the strategic planning process.
4. Develop marketing, communications and financial plans.
5. Identify key branding components of cause-related marketing.
6. Define financial management as it relates to the non-profit and for-profit sectors.
7. Explain the importance of fiscal implications and responsibilities pertaining to cash management, budgeting, internal control systems and financial reporting.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.