FRM600 - Introduction to Fundraising

Outline information
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Last revision date Mar 4, 2019 12:21:24 PM
Last review date Mar 18, 2019 12:15:00 AM

Subject Title
Introduction to Fundraising

Subject Description
This subject provides students with an overview of the principles, ethics, and practices of professional fundraising and a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising. Students examine the evolution of fundraising in North America, the role the voluntary sector plays in today's society and the changing nature of the position of the fundraising professional. Students also analyze the needs of an organization and apply fundraising approaches that best suit the organizational needs.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Define philanthropy, its history and changing nature in North America.
2. Define the voluntary or "third" sector and examine how it contributes to the economy.
3. Explain the evolution and structure of non-profit organizations and their legal obligations.
4. Identify communication skills required of a professional fundraiser.
5. Explain the management and leadership skills needed to fulfill the role of a non-profit manager.
6. Outline a variety of fund development approaches, including examples that demonstrate advantages, limitations, and organizational requirements.
7. Identify areas of study that are essential to a fund development professional.

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