FAB421 - Fashion Styling and Merchandising

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:15:43 AM
Last review date Jul 15, 2019 9:54:32 AM

Subject Title
Fashion Styling and Merchandising

Subject Description
This subject looks at the role and responsibility of the styling and visual merchandising team in creating a successful customer experience through the understanding of brand, image and target market. The student will develop an understanding of how styling and visual merchandising work together in collaboration with other merchant teams. A series of creative projects will allow the exploration of styling and product merchandising using principles and elements of design and colour.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Apply the design principles of balance, emphasis, harmony, proportion and rhythm;
  2. Identify colour systems and schemes and demonstrate the use of colour guidelines regarding product styling and merchandising;
  3. Identify the styling and product merchandising approach that effectively reflects the brand image and message;
  4. Analyze window displays in relation to in store merchandising and target market;
  5. Demonstrate correct use of branding standards;
  6. Identify practices and strategies of retail space planning;
  7. Practice merchandising through category, colour, theme, style and brand name.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.